Monday, 1 October 2012

Intel To Launch ‘Create Your Tomorrow’ Ad Campaign in Nigeria

Global technology giant, Intel is about to launch the “Create Your Tomorrow” advertising campaign in Nigeria as it harnesses the huge potential of technology in shaping the country’s future.
In case you don’t know, Intel pioneered the microprocessor, invented the USB standard and helps power the world’s technology products, including perhaps the device you’re reading this post on.
The chip makers’ “Create Your Tomorrow” campaign, specifically created for the Nigerian market and tailored around the identified passion points of young Nigerians, is the first of its kind in Sub-Saharan Africa.
The campaign in Nigeria is expected to introduce the Intel Brand to the Nigerian public, but mostly importantly engage with the Nigerian youth by challenging them to visualize the future and work at bringing their visions to life across different fields of endeavour.
Intel wants to know if you’ve got a technology vision for Nigeria, as it believes that “the best way to predict the future is to create it” now and “the only thing more amazing than Intel’s technology is what you will do with it”.
The technology powerhouse aims to ride on its distinct global positioning as the sponsors of tomorrow as it harnesses the huge potential of technology in shaping Nigeria’s future.
With its technology innovations transforming diverse industries including transportation, education, healthcare, energy, retail, marketing and communication, the company hopes to create that culture of innovation among Nigerians.

With an advertising campaign set to go live on Monday, October 1, picturing a modern and well-designed Suleja-Abuja road (in 2050 AD) with world-class, state-of-the-art infrastructure and sky-scrapper buildings on both sides of the road with an image of the imposing Zuma rock over-looking the road and what appears to be flying saucers hovering in the sky, Intel wants you to believe in the Nigerian Spirit and power your abinibi (the power within) to make you perform better than others.
We’re guessing that there would be a massive advertising campaign possibly appearing on TV, billboards, the Web and in print starting from next week.
Techloy has been invited to Intel Nigeria’s press event next Wednesday where it would be unveiling its “Create Your Tomorrow” campaign as well as making some important announcements about its presence and operations in Nigeria.



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