Wednesday, 19 December 2012

Samsung Dethrones Nokia as Top Cellphone Brand in 2012, Beats Apple

Samsung has concluded Nokia's 14-year reign, dethroning the Finnish aggregation to become the top cellphone cast in 2012, according to a new report.
The Korean electronics behemothic is accepted to abduction 29% of common cellphone shipments; that's up from 24% endure year, the IHS iSuppli Mobile and Wireless Communications Service said in a release. In comparison, Nokia's bazaar allotment will abatement to 24% from 30% endure year, the analysis close added.
Trailing in third abode is Apple, which is predicted to yield 10% of shipments (up from 7% in 2011). ZTE follows in fourth abode with 6%, actual abiding back endure year, while LG ends up in fifth abode with 4% (down from 6%).
As endure year's runner-up, Samsung belted out antecedent bounden Nokia, which captivated the top atom back 1998. It's the aboriginal time that the Korean aggregation will administration absolute "on a annual basis," IHS said.
Samsung's success is due to its adeptness to abode to a advanced ambit of consumers by alms a array of phones.
"The aggregation produces dozens of new smartphone models every year that abode all segments of the market, from the top end to the low end," IHS explained. "Samsung monitors the big trends in smartphone design, user needs and unmet bazaar opportunities, again creates articles to fit those markets bound and efficiently."
Samsung aswell boasts the best achievement a part of smartphone brands, with its allotment of all-around smartphone shipments jumping to 28% from 20% endure year. Nokia, in third place, suffers the better accident here, with its allotment coast to 5% from 16%. Apple sits in additional place, followed by HTC and RIM in fourth and fifth place, respectively.
Nokia is disturbing to alteration from its earlier Symbian-based phones to its newer Windows 7-based handsets, The aftereffect has been crumbling shipments, with the Windows phones declining to accomplish up for apathetic sales of the Symbian phones, IHS said.
In general, all-around smartphone shipments are set to access by 35.5% this year, while all-embracing cellphone shipments will alone acceleration by 1%.


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