Saturday, 3 August 2013

Check Out 20 Startups Marissa Mayer Has Acquired at Yahoo

In a few cases, the acquisitions were for more than talent. The biggest of these, Yahoo's $1.1 billion cash deal for Tumblr, was all about the product: Mayer, impressed by the blogging network's massive, engaged and rapidly growing user base, has decided to operate it as an independent company. Qwiki, a movie-making iPhone app, also continues to run as its own team within Yahoo, as will Lexity. Other acquisitions involved actual technology: Summly, e-mail plugin Ztelic and mobile ad startup Admovate are all being integrated into Yahoo's existing products. Summly's summarization technology has, in fact, already been integrated into Yahoo News.

1. Stamped: iPhone app that allows users to keep track of and share the things they like with their friends, such as restaurants, books, films and other apps. App shut down, nine-person team moved to Yahoo's NYC mobile engineering office. Price: Less than $6 million (Yahoo 10-K filing).
2. OnTheAir: Live video conversation platform, like Google Hangout. App shut down, five-person team moved to Yahoo's San Francisco mobile office. Price: Less than $6 million (Yahoo 10-K filing).
3. Tool lets users collect ("snip") content from the web and share with friends — like a less visual Pinterest. Price: Less than $10 million (Yahoo 10-Q filing).
4. Alike: App helps users discover venues nearby based on their interests. App shut down, team joined Yahoo's mobile office in Sunnyvale, Calif. Price: Less than $10 million (Yahoo 10-Q filing).
5. Jybe: App helps users discover things to do and places to eat via personalized recommendations. All five (former Yahoo) employees assigned to improve targeting and personalization on Yahoo's products. Price: Less than $10 million (Yahoo 10-Q filing).
6. Summly: iPhone app that automatically aggregates and shares summaries of news articles. Tech integrated into Yahoo News, 17-year-old founder joined Yahoo's NYC office. Estimated price: $30 million.
7. Astrid: Email management and to-do list app for iPhone, Android and Windows 7. Staff joined Yahoo's mobile team. Estimated price: Unknown.
8. MileWise: Lets users factor in airline miles, reward programs, and hotel and credit card points to find the cheapest flights. App shut down, five-person team joined Yahoo's NYC mobile office. Price: Unknown.
9. GoPollGo: Polling tool that could be quickly deployed on the web and even directly on Facebook and Twitter. App shut down, three-person team joined Yahoo's Sunnyvale mobile group. Price: Unknown.
10. Loki Studios: Mobile gaming startup that incorporated personalized elements, like the local weather, into gameplay. App shut down, seven person team joined Yahoo mobile team. Price: Unknown.
11. Tumblr: Blogging network with 300 million unique monthly visitors. Continues to operate as independent company. Price: $1.1 billion.
12. PlayerScale: Toolset that helps developers bring games to multiple platforms with features like leaderboards and virtual currencies. Three-person team continues to offer same services, with new services promised soon. Price: Unknown.
13. GhostBird Software: Creators of mobile photography apps KitCam and PhotoForge2. Apps discontinued, four-member staff joined Yahoo's Flickr team. Price: Unknown.
14. Rondee: Free conference calling service. Platform shut down, staff joined Yahoo's small business team. Price: Unknown.
15. Bignoggins: One-man company that developed bestselling apps for managing fantasy sports teams. Integrated apps into Yahoo Fantasy Sports' flagship apps in late July. Price: Unknown.
16. Qwiki: iPhone app that lets users create short movies. App continues to operate. Estimated price: $40-$50 million.
17. Xobni: E-mail add-on that makes it easier to search and find contacts. Product integrated into Yahoo Mail, staff joined Yahoo Mail team in Sunnyvale. Estimated price: $30-$40 million.
18. Ztelic: One-year-old social data analysis startup. Eight employees joined Yahoo’s R&D team in Beijing. Price: Unknown.
19. Admovate: Mobile ad targeting technology firm. Team joined Yahoo's display advertising team in Sunnyvale. Price: Unknown.
20. Lexity: App maker for small ecommerce businesses. Apps will continue to operate. Price: Unknown.

What's Next

Yahoo still has plenty of cash to spend on acquisitions — $4.8 billion as of the end of June.



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